SmarterStats Traffic Reports

The following is a condensed description of commonly used reporting terminology. For more details, please visit the SmarterStats Help Guide.

7-Day Snapshot

SmarterStats default home page gives a snap-shot of the past 7 days activity:

* Views and Visits – The number of page views that have happened on a daily basis along with the number of visits.

* Bandwidth Usage (KB) – The total amount of bandwidth used per day.

* Top Pages – The top 10 pages that have been hit on your site in the last 7 days.

* Top Referrers – The top 10 sites that referred people to your site. It is not unusual to see your own domain near the top of the list.

* Search Engines – The top 5 search engines that referred people to your site.

* Top Search Phrases– The top 10 search phrases that referred people to your site.


Glossary of Term Used

In alphabetical order:

* Page – The basic building blocks of any website. A website generally contains a collection of different pages that are accessible and viewable via a web browser. By default, SmarterStats considers the following extensions to be pages: .ASP, .ASPX, .CFC, .CFM, .CFMX, .CFML, .CGI, .HTM, .HTML, .IDA, .IDC, .JHTM, .JHTML, .JSP, .JWS, .MHT, .MHTML, .MV, .PHP, .PHP3, .PHTM, .PHTML, .PL, .SHTM, .SHTML, .STM, .WML, .XDL, .XHTML, .XML.

* Page Views – A page view is a successful request for a file on your web site that is considered to be a page. These usually mean files with extensions such as .TXT, .ASP, .ASPX, .PHP, etc. Views generated as a result of an error (either a 400 or 500 level error) are not counted as actual views for your site, and are kept separate from successful views.

* Phrase - A phrase shows the entire search string text used by web users to get to your site.

* Platform – Platform represents the operating system that the web site visitor is using. Some typical platforms are Windows 2003 Server, Windows XP, and Mac OSX.

* Rank – Rank indicates the position of the item when ordered

* Referrer Host – The Referrer Host represents the web site from which visitors to your site came from. A value of “No Referrer” represents a visitor typing your web site directly into the browser, using a bookmark, or following a link from an email client.

* Referrer URL – The Referrer URL represents the exact web page from which visitors to your site came from. A value of “No Referrer” represents a visitor typing your web site directly into the browser, using a bookmark, or following a link from an email client.

* Result Code – Result codes are returned by your web server, and indicate whether or not resources were successfully downloaded from your web site. Large numbers of 404 errors, for example, may indicate a problem with your web site links.

* Return Visitors – A return visit is counted when a computer that has already been to the site before returns for another visit.

* Return Visits – Return visits represent the times when previous visitors come back to the site again. A high percentage of return visits to total visits indicates that your web site is holding visitors’ attention.

* Search Engine – A search engine is a website whose primary function is providing a search engine for gathering and reporting information available on the Internet or a portion of the Internet

* Spider – A spider is an automated program that searches and indexes web sites, usually with the intent of providing information for search engines.

* Unique Visitors – A unique visitor represents any number of visits from the same computer. If a person returns to the site again, a visit is counted, but a unique visit is not.

* User Agent – The User Agent string is sent by browsers to identify themselves, the operating system they are running on, and installed browser extensions. There are countless varieties of user agent strings.

* Visit Length – The number of seconds that a visit lasts. On reports dealing with visit length, the average visit length is calculated and shown for all visits. Visits length assumes that the visitor stays several seconds after their last hit.

* Visits – Visits represent the total number of times people have visited your web site. A visit is counted whenever a web site user requests one or more files from the web server. If the user becomes idle for more than a certain amount of time (usually 20 minutes), a new visit is generated when they come back.

* Web Site Path (Path) – When a visitor moves from page to page within a site, they follow, or generate, a specific path for their movement. For example, a visitor enters your site via the Default.html page, clicks on a link to Product.html, then proceeds to Order.html, and they finally leave via Thank_you.html. Therefore, the path for this visit would look like: default.html/product.html/order.html/thank_you.html.