Press Release: Reel-Scout Announces Partnership with The Weather Channel

CHARLOTTE - February 20, 2007 - Reel-Scout, the market leader in film office and location management software, announced today that it has partnered with The Weather Channel to integrate live data into the Reel-Scout™ film locations system.

With assistance from The Weather Channel, Reel-Scout's development team has integrated new functionality with dynamic zip coding into the upcoming new release of Reel-Scout™, RS7. By using the zip code of each location within a film office's library, The Weather Channel's WOW functionality will allow the film office itself or the clients to whom the film office has sent an on-line location package to be able to see current weather at that location as well as the extended forecast.

"The Weather Channel is thrilled to partner with Reel-Scout to provide weather content to film producers through Reel-Scout's clients. Whether we like it or not, successful film production often depends on weather conditions, and our partnership with Reel-Scout makes real time weather information more readily available to producers as they make decisions about their filming locations," said Debora Wilson, President/CEO of The Weather Channel.

"This is a very significant partnership for us," Wendi Le, Chief Architect for Reel-Scout. "The Weather Channel's interactive WOW functionality will be of great use both to our film office clients and to the film offices' clients in turn."

This WOW functionality is one of the most significant additions to RS7, Reel-Scout's most powerful and robust release to date, which will be officially announced next week. In March, the Nevada Film Office, Austin Film Commission, and Baton Rouge Film Office will become the first clients to implement RS7.

For more information, please visit To schedule a free on-line demonstration, contact us at

Reel-Scout is the market leader in film office and location management software. Based in Charlotte, NC, the company's Reel-ScoutTM software is in use by more than 30 film offices across the United States.

The Weather Channel® U.S. network, based in Atlanta, produces continuous, 24-hour national, regional, and local weather-related video programming distributed by satellite to cable television systems and other video distributors, as well as to households with satellite receiver dishes. The network is received by more than 87 million households and can be seen in 95% of all cable TV homes nationwide.