e-Philanthropy means more than simply giving money on-line. e-Philanthropy fundamentally changes the way people give; it changes how they interact and even the purpose of their giving. e-Philanthropy changes the very definition of philanthropy itself.

		traditional giving		e-Philanthropy
who		the wealthy		everyone
what		donating money		investing their time
how		through large, centralized organizations		directly with people who need assistance
why		broad humanitarian goals		personalized projects, with direct feedback
result		impersonal aid		highly-focused tools and resources
benefits		people the donors never met		people the donors communicate with regularly

Traditional checkbook giving has lost its dominance to the immediacy of the Internet. Nonprofits should be prepared to take advantage of that by making it easy for people to give, by being prepared to take what's offered when it's offered. e-Philanthropy means nonprofits can accept not only someone's money, but their time, their effort, and their resources, too. Right now.

For the nonprofit, e-philanthropy means a radically new way of interacting with donors, constituents, and volunteers. For the giver, it means greater capacity and greater value. For both, it means immediate and powerful impact.

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